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Basic Principles You Can Use In Your Content Marketing

Once you understand the basics of content marketing, the next step is to incorporate aspects of marketing with meaningful content. If the meaningful content part sounds a lot like something out of...

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Dos and Don’ts of Email Marketing

Even in today's social world, email marketing can still be an effective way to communicate with customers and get your content out to respective consumers. As with any marketing concept, there are some...

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How to Build an Effective Online Advertising Campaign

An effective online advertising campaign incorporates all of your online efforts into a cohesive strategy designed to get maximum results. You use similar concepts to any other marketing or advertising...

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Creating an Effective Social Media Marketing Campaign

A recent survey of retailers found widespread disappointment over social media marketing and its impact on revenue. Part of the reason for the disillusionment may be a failure to be as focused as you...

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Tips for Managing Blog Feedback

Feedback is a vital part of any blog. Just allowing feedback to accumulate, however, isn't such a good thing. Your feedback can easily become a messy jumble of random comments going all over the place...

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7 Big Blogging Mistakes to Avoid

It's a bit premature to declare blogging a thing of the past. In fact, blogging for business purposes can serve as a valuable connection between you and your customers. As with any marketing tool,...

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7 Ways to Make Your Successful Blog Better

Once you learn blog basics, you should start to see productive results with your business blog. Even if you have an otherwise successful blog, there is always some room for improvement here and there....

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If at First You Don’t Convert, Retarget

Sometimes you get your eye so set on the prize that you fail to notice a golden marketing opportunity that's right in front of you. This is the concept behind retargeting, which is the practice of...

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How to Get More from Your Testimonials

Unlike customer reviews, you know that testimonials are going to be positive. The trick, however, is to find a way to incorporate testimonials into your content in a way that doesn't seem pretentious...

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Visual Content Marketing: Six Options to Consider

Having great content sprinkled with the right amount of keywords and phrases to optimize your ranking on search engines is a good start. However, great content is likely to be lost on your target...

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The Power of Personal Online Branding

If you have an established customer base, many of these customers probably know your name or the name of a key individual at your business. It's not unusual for a customer to search your name online to...

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Magnet vs Megaphone Marketing: What’s Your Strategy?

It wasn't too long ago that megaphone marketing was considered the best approach for reaching the masses. The idea with this marketing concept is to get your name out there and get in peoples' faces;...

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5 Tips for Better PPC Results

Pay-per-click advertising can be expensive, tedious, time-consuming, and sometimes downright overwhelming. There are plenty of PPC campaigns that start off sounding good during the planning stages and...

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5 Email Marketing Tactics You Need to Use

Having email problems? Before throwing in the towel on your email marketing efforts, it might be time to re-evaluate your strategy and make some adjustments. Even in today's social media-obsessed...

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6 Ways to Get More from Your How-To Content

How-to content, those instructional videos or slideshow presentations that demonstrate real world uses for your products or services while displaying your industry know-how, is everywhere online. While...

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Affiliate Marketing 101: 8 Reasons to Get Started

Often overlooked, affiliate marketing can be an effective way to team up with a business by promoting their products on your website, blog or various social pages. In exchange, the merchant pays a...

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Fall 2013 Online Marketing Trends

Now is the time to take a look at some of the marketing trends generating some buzz for the fall of 2013, especially since any emerging online marketing trends are likely to be big online marketing...

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Is Your Content Annoying?

The last thing you want to do is annoy your intended audience with your online marketing efforts. Even if your business is great and the products and services you offer are wonderful, an annoyed...

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Small Business Secret Weapon: Content Curation (with 4 Tools)

Content is the best secret weapon a small business has when competing with the big guys. Contrary to what you may think, coming up with that content isn't really a problem when you learn to think of it...

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How to Develop a Viral “Hook” for Your Brand

While the way you reach most of your customers these days has changed, there are some constants of marketing that are truly timeless. This is certainly the case when it comes to having an effective...

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